Good reasons
As effective marketing tools, trade fairs combine aspects of market research, sales promotion, sales, PR and advertising. The foundations for future purchasing decisions are often laid here and a mass of customer contacts can be achieved within a very short time that cannot be reached in a store.
- Platform for a bundled industry presence in eastern Germany
- Over 20,000 two-wheeler enthusiasts visit SachsenKrad
- Meeting place for the motorcycle industry - expansion of the dealer network for manufacturers
- Continuity and stability: 11 years of e-bike-days, over 27 years of SachsenKrad in Dresden
- Weather-independent indoor course
- Dresden has repeatedly been recognized as the "most bicycle-active municipality" (nationwide campaign "Stadtradeln - Radeln für ein gutes Klima") and is always worth a visit
- Dresden is a model city for electromobility
- Unique media package for marketing due to ORTEC's affiliation with the DDV media group
- Trust and recognition among customers and competitors
- Increased awareness in the region and image enhancement for your company
- Conclusion of contracts and sales on site
- Various presentation options (e.g. in the traveling cinema and on the show stage)
Are trade fairs still relevant today?
Many people ask themselves: "Why should I go to a trade fair when I can get a lot of information online?" We think that important knowledge cannot be obtained via electronic media - the feeling of competence and trust in a company and its employees and the communication of experiences and emotions go far beyond a pure product presentation. The Internet is not replacing personal communication. On the contrary, the need to establish and maintain contacts directly and personally is growing again. The topic of trade fairs retains its relevance, and it remains important for everyone involved to look each other in the eye when doing business together.
The Association of the German Trade Fair Industry (AUMA) currently ranks trade fairs as the second most important communication tool, right after the company website. The fact is: a trade fair event is always a reflection of the surrounding economic situation, and the saying still applies: trade fairs do not create markets, they accompany them. And we can be optimistic about this, as the Saxon state capital and the surrounding area have developed into an important economic region. A good atmosphere, lots of communication, important information and exciting innovations - our trade fairs offer all of this. You are cordially invited to attend and be part of the success.